Value Systems of Brand Lalithaa

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Apart from strong ethical foundations built on trust and transparent pricing, Brand Lalithaa has some unique USPs which sets it apart as the best in the business. Founded in 1983, the journey over the years has been inspiring and has garnered the trust of millions of customers. Since gold has a sentimental value attached to it, making its price transparent has made it affordable to all sections of the society besides obviating the need for bargaining.

Retailing gold, silver and diamond jewellery at manufacturing costs, offering an exquisite range with assured quality and intricate craftsmanship, launching customer empowerment schemes from time to time, respecting the customers' hard earned money and educating customers about the art and science involved in jewellery buying are some of the key differentiators.